Habituation

Submitted by Eben Spinoza (United States), Sep 21, 2012 at 16:46

Dr Pipes,

Every modern marketer (from Coca-Cola to Apple) is well aware of the psychological phenomenon termed "habituation," that is, the intensity of an individual or group's response to any stimulus decreases with the frequency of exposure to that stimulus. The Ayatollah, if anything, was a brilliant marketer, and would have immediately recognized the likely effectiveness of your recommendation.

While the Pipes Brand is very credible in some circles, I hope you'll be able to get other brands, perhaps some whose brands are actually in opposition to yours, to join in with this terrific way to make it obvious that it's a waste of time (as well as very boring ) to be constantly "self-actualizing" by rioting about things that other people say or write.

Regards,

Eben

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