Is being the Underdog really a good thing?

Submitted by Josiah Rotenberg (Israel), Apr 3, 2009 at 04:26

The study is fascinating (although I guess not that surprising). I do wonder, however, if ultimately Bin Laden isn't correct when he stated that when people see a strong horse and a weak horse they prefer the stronger. That is, while being the underdog may garner sympathy, I am not sure that in the end it is good to be perceived as weak.

Theoretically, you can be the underdog and not weak, but so much of the PR seems to surround who is more victimized (as opposed to who is more justified) that I am troubled by playing the victim card, which I think can back fire.

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