Results of an advertising experiment to Israeli Arab and Orthodox Jewish newspapers for Independence Day

Submitted by PezDispenser (Israel), Apr 23, 2012 at 12:56

I just saw an Israeli news segment which raises interesting questions that defy conventional wisdom even though it wasn't a scientific study. The reporter called up a few Orthodox Jewish newspapers posing as an advertiser and asked if she could take out an ad in their paper for "Independence Day" or "Independence Holiday". "No" was the common answer. On the other hand, she called up one of the most popular Israeli Arab magazines, and asked the same question. The Arab lady on the phone answered in the affirmative and in a surprised tone said more or less the following: "What? You don't think we celebrate Independence Day?! We have a barbeque party every year like everyone else!"

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